Hannah Andresen

As a design professional with 5+ years of experience in renowned agencies across Germany and Switzerland, I've worked on large-scale Spatial Design projects, led various Brand Design projects and acquired additional expertise in UX Design.
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I consider UX Design an important discipline to enhance brand perception through user experiences. My holistic branding knowledge, combined with my strong interest in design research, drives me to deliver functional, equitable, and enjoyable user experiences.
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With a strategic mindset, I consistently create value for clients and users by making decisions that are informed by research and empathy. I thrive in teamwork and embrace collaboration in order to learn from the diverse perspectives throughout the entire UX Design process.

I am excited to connect and chat about how my background can add value to your team.

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Experience

UX/UI & Brand Designer
2024—now
NeidhartSchön
    Developing brand design concepts, graphic design, and UX/UI design projects for small businesses.
    Brand Designer
    2022—2023
    Jung von Matt BRAND IDENTITY
    Jung von Matt BRAND IDENTITY is a renowned agency specialised in brand design and brand strategy. I gained a deeper understanding of branding and had the possibility to lead my own design projects.
    • Responsible for subprojects, e.g. print media concepts & analysis
    • Design lead of a branding of a KMU
    • Brand design, concept creation and concept development
    • Client interaction and presentations
    • Workshops for brand tonality
    • Design execution
    • Creation of brand design guidelines (incl. Frontify)
    • Briefings and guidance of freelancers
    Brand Designer
    2021—2022
    Notation Creative Consulting
    As the former Global Brand Management Department of Sennheiser, Notation Creative Consulting was founded as an independent design agency in 2020. Working at this design startup allowed me to take responsibility and establish new processes.
    • Developing internal structures and work processes
    • Collaboration with UX/UI-Team
    • Extending the existing brand design of Sennheiser (Co-Branding)
    • Development of storyboards for explanatory animations
    • Writing and development of brand guidelines
    • Design execution: packaging design and animations
    Spatial Designer
    2017—2020
    BLACKSPACE
    BLACKSPACE is a design agency specialised in brand experiences. I had the possibility to work in interdisciplinary teams on large-scale spatial design projects.
    • Support of Senior Designer in the coordination of large-scale spatial design projects including the management of a collaboration with external architects, and on-site support and quality assurance of construction
    • Support of Art Director in developing and executing a brand design project, including the creation of brand design guidelines, the design of print media, and the execution of a large-scale campaign
    Internships
    2015—2016
    Mind Design
    London, November 2015—February 2016

    Mind Designcreates brand identities, web design, packaging design and interior design. The studio was founded by Holger Jacobs in 1998 after graduating from the Royal College of Art in London. He is currently a professor for typography at Peter Behrens School of Arts in Düsseldorf.
    Kellenberger-White
    Munich, September 2015 — October 2016

    Kellenberger-White is a London-based graphic design studio with an international reputation for context-specific design schemes that combine bespoke typography, craft techniques and digital technologies.

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    Clients
    Siemens • Volkswagen • Sennheiser • Münchner Symphoniker • Helbling Holding • Dermatologie Klinik Zürich • Weltklasse Zürich • Jenewein • Empira Group

    Education

    EMBA in Marketing Management
    2024—now
    University of Bern
    The EMBA consists of three CAS modules and a master's thesis. The first module is the CAS Brand Management and Communication.‍
      Master of Arts
      2020—2021
      Visual Communication, ZHdK (Zurich)
      During the MA program at ZHdK, I gained a deeper understanding of design research and the importance for data-driven and user-centric design solutions.
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      • Fundamentals of qualitative and quantitative research methods
      • Creating a thought-out research plan
      • Conducting semi-structured interviews
      • Data-evaluation
      • Gaining insights and drawing conclusions
      Bachelor of Arts
      2013—2017
      Communication Design, HM (Munich)
      The BA program in Munich provided a deep dive into the broad field of communication design. Hands-on workshops and lectures by practitioners gave a deep understanding of graphic design in industry.
      • Brand Design: logo design, colour schemes, layout systems, brand guidelines
      • Fundamentals of graphic design
      • Editorial design
      • Illustration
      • Web design: digital layouts, prototyping, basic coding

      Competencies‍

      UX Research
      Design thinking
      Research Plan
      Conduction of Interviews
      Data-evaluation

      Interaction Design
      Information architecture
      Wireframes
      Prototypes

      Visual Design
      Design systems
      Digital interfaces
      Accessibility
      Brand Design
      Brand Design
      Brand design concept
      Brand design system
      (Logo, colour, typography, imagery, layout)
      Brand guidelines
      Print media concept
      Print material
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      Spatial Design
      Scenography
      3D Sketches
      Collaboration for execution
      On-site support
      Software Skills
      Advanced
      Figma
      Webflow
      Adobe Photoshop
      Adobe InDesign
      Adobe Illustrator
      Adobe After Effects

      Intermediate
      Cinema 4D
      Blender
      Adobe Premier Pro
      Adobe Experience Design

      Basic
      Python
      Flask
      JavaScript
      HTML
      CSS
      Certificates
      Behavioural Science for Brands
      Cannes Lions International Festival of Creativity, 2024

      UX Design Professional Certificate
      Google, 2024

      IBM AI Developer
      IBM, 2024
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      AI for Designers
      Interaction Design Foundation (IxDF), 2024

      Service Design:
      How to Design Integrated Service Experiences
      Interaction Design Foundation (IxDF), 2024
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      Adobe After Effects
      INCAS, 2018

      Curious?
      Let's have a coffee!

      2024 by Hannah Andresen

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